midterm # 1

Research 1 company that makes use of E-commerce. Describe the nature of this company in 1-2 paragraphs.
Identify then, how does this company use e-commerce to achieve strategic advantage. Describe the benefits derived from this strategy.

-global Electric was established to support cable distribution in Indonesia. Our main product brands are Jembo and SMI cable.Jembo cable product lines ranges from low and medium voltage electrical cables, copper conductor, aluminum conductor cables to fiber optics telecommunication cables. We stock the following low voltage cables: NYAF, NYYHY, NYM, NYMHY, NYFGbY, NYRGbY, NYY, NYA, etc. For communication, we stock Aiphone and Indoor Telephone cables. Customization or special order cables are available with required minimum quantity.SMI cable product lines include: control cables, instrument cables, coaxial cables, low voltage power cables, lead sheathed cables, etc. All SMI cable products meet the relevant international standards such as UL, CSA, BS IEC, JIS, JASO, TIS, SS, AS/ NZS, VDE, etc. We stock YSLY control cable, LIYCY control cable and Flexible cable TP 90. Customization or special order cables are available with required minimum quantity.Global Electric also acts as general supplier to support home and industrial needs.